{"product_id":"bill-lewis-hammer-trap","title":"Bill Lewis Hammer Trap","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe Hammer-Trap is the newest offering from Bill Lewis in the lipless category, which they put on the map over 50 years ago. The Hammer-Trap’s name is derived from the incredible hammering action. This action, which will literally rock your rod tip, also activates the Tri-Tone sound chambers. In turn, this emits 3 distinct tonal frequencies as well as the next-level vibration. When stopped on the retrieve, the Hammer-Trap will fall with a fluttering action. These attributes, along with a very modern profile, culminate in a lure that draws vicious strikes from any fish in its vicinity. 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