EZ-LABO Mizunami 95

The EZ-LABO Mizunami 95 is a 95 mm ribbed soft baitfish with a small forked tail, made by EZ-LABO, a Japanese soft-bait factory in Yamanashi that produced lures for other brands for about 20 years before launching its own line in 2023. Its name means "water waves": the body is designed to stay level and quiet while only the tail swims, so it tracks straight without rolling even on a weightless hook. Slowed down, the tail rolls in a wide, lazy kick like a helpless baitfish; sped up, it tightens into a quick, high-pitch shimmy. It is equally at home in fresh and salt water.

• Length: 95 mm (3.75 in)
• Pack: 6 baits
• Suggested hooks: #1/0 heavy-wire offset hook (weightless) or #1/0 jighead
• Bass rigs: weightless, jighead, jig or swim jig trailer, bladed jig trailer, Alabama rig
• Saltwater rigs: weightless, jighead, Texas rig, free rig